The Exhibitor's Resource – Trade Show Marketing Blog

A Blog About Exhibiting at Trade Shows and Events

Green Marketing Challenges and Benefits in the 21st Century

Exhibit Resources is proud to host the Triangle AMA’s February Social Event, “Green Marketing Challenges and Benefits in the 21st Century,”. Join us to learn more about Green Marketing (Challenges and Benefits) from IBM’s Program Manager, Steve Cole, and connect with other marketing leaders.
When: Wednesday, February 3, 2010 5:30 PM – [...]

Exhibit Resources hosts AAF Ad Club Presentation

Exhibit Resources hosted the fall Raleigh Durham AAF presentation at our showroom on Thursday. Dr. Rob Britton, former Managing Director, Brand Development and Advertising for American Airlines, discussed how the airline rebounded after the tragic events of 9/11, and how the marketing lessons learned through that process can inform marketing efforts in other turbulent [...]

Exhibit Resources Hosts ICA Presentation

Exhibit Resources hosted another ICA (Independent Communicator’s Alliance) meeting Wednesday night at our showroom in Raleigh. And this time, in addition to providing the venue, we also offered the insight by presenting our talk “The Value of Face-To-Face Marketing.”
The trend in recent years has been for marketers with tight budgets to allocate their limited [...]

Lana Calloway Presents “The Value of Face to Face Marketing”

Lana Calloway, President of Exhibit Resources, presented “The Value of Face to Face Marketing” at WBON-Cary’s August luncheon on Wednesday, August 5th 2009.
Marketing budgets are often on the chopping block when recessions hit.  But the trend over the past few years has been for marketers to move tighter budgets away from advertising and mass marketing [...]

Exhibit Resources Recognized as a Top NC Small Business

Exhibit Resources was recognized at the 2009 Top100 NC Small Business Event at the Sheraton downtown Raleigh tonight. President and CEO Lana Calloway accepted the award to cheers from fellow small business leaders and their guests.
Business Leader Magazine named Exhibit Resources to the list from more than 260 nominations based on its business [...]

Exhibit Resources to Receive National ADDY Award

Exhibit Resources has been notified that we will be receiving a National ADDY Award at the AAF National Conference in Washington, D.C. at the Crystal Gateway Marriott. The award is for the trade show exhibit we designed and produced for Burt’s Bees. Erin Snow from Burt’s Bees will be on hand, along with [...]

Exhibit Resources sponsors 1st Annual Triangle Games Conference

Although the West Coast is home to the lion’s share of computer gaming industry, the Triangle is becoming a strong East Coast rival. And last week’s first annual Triangle Game Conference at the new Marriott City Center in downtown Raleigh is proof. Exhibit Resources was pleased to be the exclusive exhibit sponsor of [...]

ER hosts ICA meeting

Exhibit Resources hosted another Independent Communicators Alliance meeting on Wednesday night. About 25 designers, marketing professionals, and corporate writers attended the talk, entitled “Creating your BUZZ on the Internet: Marketing that gets results!” The talk focused on non-traditional marketing via Social Media and was led by Deidre Hughey of The BUZZ Builder.
Exhibit [...]

Thank you, Mr. Green!

We enjoyed very much having Tom Bowman here at Exhibit Resources to speak about sustainable business practices, and how all businesses benefit from developing a “Green Business Plan.” We had over 100 people RSVP for the event, and were happy to host so many members of our community as we learned more about moving [...]

Meet Mr. Green

Our Spring Event, “Meet Mr. Green” is fast approaching. Tom Bowman (AKA Mr. Green), will be here on Thursday, April 16th to give his presentation on Sustainability, Green Exhibiting, and how Green Business Practices are the way forward for businesses, both from an environmental perspective, as well as an economic one.
Attendees will learn how [...]

Southern Fried Advertising

We had a blast at the “Southern Fried” ADDY Awards at the new DPAC in downtown Durham last night. Exhibit Resources took the Gold ADDY in the “Trade Show Exhibit” category in this year’s competition for the “Burt’s Bees Green Exhibit” we produced.

WorldQuest Business 2009

Exhibit Resources will be hosting the 2009 WorldQuest for Business event on Thursday, March 26th.
There is no question – the world has changed and continues to change. For better or worse, we are all being pushed into the global arena and must be quick on our feet. WorldQuest for Business is your best opportunity in [...]

The Giveaway Strategy: Trade Show Tip of the Week

Posted by Page Ballenger On February - 2 - 2010ADD COMMENTS

In previous posts, we’ve discussed print-on-demand trade show literature as a cost-savings and waste reduction strategy, but there is another savings opportunity, the ubiquitous giveaway. Based on the shipping and handling costs associated with giveaways, we have some ideas of how to reduce this line item expense for your next trade show. Exhibitors should consider bringing just enough promo material that they give it all away by the last day of the trade show. Exhibitors may initially object... more

Green Marketing Challenges and Benefits in the 21st Century

Posted by Page Ballenger On January - 20 - 2010ADD COMMENTS

Exhibit Resources is proud to host the Triangle AMA’s February Social Event, “Green Marketing Challenges and Benefits in the 21st Century,”. Join us to learn more about Green Marketing (Challenges and Benefits) from IBM’s Program Manager, Steve Cole, and connect with other marketing leaders. When: Wednesday, February 3, 2010 5:30 PM – 7:30 PM Where: Exhibit Resources, 7521 Exhibit Court Raleigh, NC 27617 Attire: Business Casual FEE: View Event Fees RSVP Tuesday, February... more

Events Build Communities: Trade Show Tip of the Week

Posted by Page Ballenger On December - 17 - 2009ADD COMMENTS

In thinking about the December holidays, we at Exhibit Resources can’t help but notice some parallels to our face-to-face marketing world. Sure, the food, the presents, the carols, the candles and the decorations are a part of what make the holidays so special, but some of the underlying magic behind it all might be the connections we make or strengthen with friends and family during this time. In fact, the holidays are about fellowship, much like trade shows and other marketing events that bring... more

Corporate Special Events: Trade Show Tip of the Week

Posted by Page Ballenger On December - 10 - 20092 COMMENTS

Corporate Special Events are an increasingly effective way to get face time with your target audience. Special events help your staff and your brand take center stage and capture your audience’s undivided attention. Especially in the cacophony of advertising in email, tweets and other media, event marketing is an effective way to stand out, get your message heard, and be memorable. Some successful types of corporate events include grand openings, open houses, new product launches, dealer... more

Year-end Strategy: Trade Show Tip of the Week

Posted by Page Ballenger On November - 30 - 2009ADD COMMENTS

As the holiday season got underway last week with Thanksgiving, you might not have been thinking about budgets and business taxes. But the following year-end planning tips for businesses and marketing departments can help you make the most of your year-end financial situation. 1. Get a Marketing Budget Update from Accounting: As part of your year-end strategy, you should have a good idea of your company’s financial picture and how that relates to your marketing effort. Now is a good time... more

Alternate Display Graphics: Trade Show Tip of the Week

Posted by Page Ballenger On November - 19 - 20091 COMMENT

Trade show exhibitors often struggle with what information and images include on their trade show display graphics. Many offer a wide range of products and services, and may feel frustrated when trying to distill their pitch down to a “billboard” message. But we have a workaround for this problem that seems to be working for our clients. We suggest that exhibitors create alternate sets of trade show display graphics for secondary markets or additional product lines. With a larger... more

Niche Vertical Markets: Trade Show Tip of the Week

Posted by Page Ballenger On November - 12 - 2009ADD COMMENTS

Just after the fall busy season is a great time to look back at your 2009 Exhibiting successes and to consider your 2010 schedule. What shows were your best performers? Where could you expand your company’s presence to get more out of your event marketing effort? One strategy employed by some of our clients is to seek out shows in vertical markets outside of their primary industry in order to access to new business. Take a look at your top 5-10 clients. What trade shows are they exhibiting... more

Harness Online Marketing: Trade Show Tip of the Week

Posted by Page Ballenger On November - 5 - 20091 COMMENT

Exhibiting at trade shows is a vital part of the marketing mix, but the effort can represent a significant investment.  Trade show participation has been shown to be a cost-effective way to generate leads and close new business, according to the findings of CEIR, The Center for Exhibition Industry Research, as explained in their report The Cost Effectiveness of Exhibition Participation. The data from that report and others show that the typical cost of generating a sale from exhibiting at a trade... more

Custom Portable Displays: Trade Show Tip of the Week

Posted by Page Ballenger On October - 29 - 2009ADD COMMENTS

When experienced trade show coordinators hear the words “Custom Trade Show Display,” they may think of the heavy wood construction of traditional trade show display designs. Similarly, when they hear the phrase “Portable Display” they no doubt think of the convenient, but generic looking curved pop-up trade show display that has become a staple on the show floor. Although each of those still has its place in the broad trade show marketing world, there are exciting new alternatives... more

Choosing a Rental Display: Trade Show Tip of the Week

Posted by Page Ballenger On October - 22 - 2009ADD COMMENTS

Rental trade show programs are an increasingly popular way exhibitors are participating in trade shows. But how does an exhibitor evaluate and select a trade show display rental provider? Here are some questions a trade show coordinator should consider when deciding on a rental trade show display agency: Does the exhibit house have sufficient experience with custom rental projects? Trade show display rental agencies with longevity are a better bet for reliability and satisfaction than a startup.... more

About Me

Page Ballenger is a Trade Show Exhibiting and Marketing Consultant