GOAL #1 – Be Seen. You only have a few seconds to capture prospects’ attention when they walk by your display. Use a stand-out image or attention-getting headline to bring them in.
GOAL #2 – Conspicuously feature your Brand Name or Logo
GOAL #3 – Tell everyone what your Company does
GOAL #4 – What is your offer? What separates you from your competition? Why should they stop and learn more?
GOAL #5 – Simplify. Think billboard rather than brochure – a few bullet points and that’s it. Rely on your booth staff to take it from there, providing literature, web links and follow-up to further explain your specific products and services in detail.
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