The Exhibitor's Resource – Trade Show Marketing Blog

The best investment an exhibitor can make in addition to exhibiting at a trade show, is to get the word out ahead of the trade show that they will be there. There are several effective ways for exhibitors to do this. One is to send out a pre-show mailer or email campaign. A postcard or blast announcing that your company will be exhibiting at an upcoming show, complete with your trade show booth number is a start, but you can further entice prospects to visit with a special offer such as a giveaway. Many exhibitors have found that they have success with promoting special in-booth presentations or new product introductions during the expo. In addition to mass-marketing efforts like those, you should also mention your show presence to each prospect AND client you speak with in the months or weeks leading up to a show. It can even be a good reason to place another call to that prospect you haven’t heard back from. Sales staff can personally call and schedule in-booth visits with key prospects and existing accounts. Even if it’s just a mention of when that sales person plans to be in the booth, such personal invitations are highly effective.

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Exhibit Resources hosted another Independent Communicators Alliance meeting on Wednesday night. About 25 designers, marketing professionals, and corporate writers attended the talk, entitled “Creating your BUZZ on the Internet: Marketing that gets results!” The talk focused on non-traditional marketing via Social Media and was led by Deidre Hughey of The BUZZ Builder.

Exhibit Resources has hosted several events similar to this one in an effort to support professional design and marketing organizations.

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We enjoyed very much having Tom Bowman here at Exhibit Resources to speak about sustainable business practices, and how all businesses benefit from developing a “Green Business Plan.” We had over 100 people RSVP for the event, and were happy to host so many members of our community as we learned more about moving forward into a better, more sustainable business future. Stay tuned for a full recap of Tom’s talk, and links to online resources to help your business kick start it’s Green Business Plan.

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Seasoned event marketing professionals undoubtedly have developed a number of tools and processes to help them do their jobs more efficiently and more accurately. In the course of helping clients, we are always on the lookout for cool tools that make the event planning professional’s life easier.

Here are some cool little online tools we recently found that you may find helpful:

event space planning and event budgeting tools:

Event Budget Calculator
Room Size Calculator
Room Capacity Calculator

color and image resolution tools:

Color conversion (RGB / CMYK / HSV / YUV)
Megapixel Calculator – digital camera resolution

font help and typesetting tools:
What The Font?
IdentiFont
TypeSetter

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Have recent economic pressures created a situation for your organization where you’re trying to accomplish more with fewer marketing staff on hand to manage everything? Are your trade show management tasks now part of your marketing manager’s growing list of responsibilities? Are they struggling to keep on top of all of the exhibitor deadlines and planning tasks?

Well, you’re in luck. There is an easy, readily available, and cost-effective solution to your problem: Outsourcing Trade Show Management to an expert. We have found that many of our clients have realized a lot of benefits from letting us handle the myriad of details that come with preparing for exhibiting a trade show, freeing up their staff to focus on the wider marketing strategy and messaging campaigns.

We help companies of all sizes design, plan and execute their event marketing programs. We have seen companies reduce their event marketing expenses by increases in efficiency, reduction in mistakes and late or rush fees, and identification of cost-saving opportunities.

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