Exhibitors benefit in many ways from the shows that they exhibit at, but their post-show process can really be a factor in success, now and for future events.
Here are some of the post-show activities that should be planned to maximize the effectiveness of the show:
• Has a daily debriefing meeting among booth staff been planned?
• How will show leads be processed and followed-up on?
• Has a system been put into place to handle the fulfillment of visitor requests for literature, samples and other follow-up materials?
• How will conversions and sales resulting from the show be tracked?
• Did the show expenses stay within the budget?
• Does the budget need to be adjusted for the remaining show calendar, or for the same show next year?
• Based on the show results, what other shows should you consider exhibiting at?
• What recognition will the booth staff receive for meeting show goals?
• How will the success of each show be determined?
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