The Exhibitor's Resource – Trade Show Marketing Blog

A Blog About Exhibiting at Trade Shows and Events

Save on Shipping & Handling: Trade Show Tip of the Week

Posted by Page Ballenger On May - 28 - 2009

Plan early to avoid overnight shipments and the accompanying drayage costs for each individual shipment. Consolidate your shipments as much as possible and avoid the high costs of minimum material handling fees, typically set at 200lbs. Get all of that literature on a single pallet and pay just one fee.

Try to ship to the advance warehouse rather than direct to the show. You’ll avoid the hidden costs of your truck waiting in the marshaling yard (charging you by the hour), your labor waiting on the display in your booth space, and the worst nightmare, your shipment getting delayed en route.

Reduce weight. Obviously, the more your exhibit properties weigh, the higher the cost to ship and receive them. Work with your exhibit design agency to investigate how you can leverage emerging trends in lightweight, fabric-based graphics and architecture, modular aluminum structural systems, and other design techniques to reduce the weight of your display.

Palletize when appropriate. If your shipping situation enables you to palletize some of your properties, do so by pad-wrapping items and working with your transit company to ensure safe delivery. Again, palletize that literature, those giveaways, and your demo products and avoid the high costs of several individual shipments.

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