This is especially true when you hire promotional booth staff to work your trade show events. When dressed in the proper attire, a promotional model can be extremely beneficial in drawing attendees to your booth. Just remember to have their attire match the look of the rest of your sales staff. To often companies hire booth models and have them wear ab seen clothing and ridiculous costumes. Although this may be appropriate at select trade shows (comic conventions, biker festivals, & car races) the majority of trade show attendees expect a bit more professionalism from their exhibitors.