A very popular feature within trade show display spaces is the product demo. Depending on the product being demonstrated, this could be computer-based or a hands-on demo with the actual product that the exhibitor is introducing to show attendees. Either way, booth staff will benefit from rehearsing their presentation. Even seasoned veteran sales staff who know the product inside and out need to put the time into demonstrating its features and functions in front of an audience to ensure that everything goes smoothly at the show. A test audience can also give feedback about how clear the demo was, suggest changes to help comprehension, and give feedback about what details might benefit from call-outs on supplemental graphics or handouts. Does putting the product in the hands of the audience to pass around help, or is it a distraction? Should audience members be invited to “drive” the computer-based demo? If AV is involved, will it be visible to all of the expected crowd? Run-throughs will help staff answer these questions ahead of the show, and help them get comfortable with their time “on stage.”
Popularity: 9% [?]
