Exhibit Resources just started using twitter to see what all the hype was about. We initially thought that it would be no more than a novel way to discover like-minded trade show exhibit professionals and display designers and suppliers. Little did we expect that this twitter thing actually had a lot of value. So far, we’ve made some pretty interesting connections.
We’ve also noticed a lot of trade show producers using twitter to communicate with attendees and exhibitors. One example is InfoComm09, which posts informative links, info and statistics on the InfoComm show in mid June. How else would we learn that 7.2 miles of Aisle Carpet will be installed at the show, or get a handy link to planning your trip to the show? Here are some recent InfoComm09 tweets:
# From move-in to move-out approx. 18,058 hours of labor will be used to produce InfoComm 09
# Visit InfoComm’s booth, #5261 to find out more about membership, certification, education & social media
# 7.2 miles of Aisle Carpet (38349 liner ft) will be installed at InfoComm09
# Don’t miss over 100 new exhibitors at InfoComm 09!
# 50% of Classes are new at InfoComm 09! Check out all the classes, http://bit.ly/OUBI7
# Planning your trip to the show? Find deals to Orlando from Total Travel http://bit.ly/12UsDk
We’ve also seen some companies tweeting about the trade shows they are preparing to exhibit at to drive traffic to their trade show booth, tweeting from their trade show display during the show, and using twitter to update followers from live demos, key note addresses and conference sessions.
Exhibit Resources plans to participate in a webinar on the future of “Digital’s Role in Exhibit Marketing” on June 4th, when The Center for Exhibition Industry Research (CEIR) will share the findings of their recent survey findings on the topic. The session will include stats on measurement, ROI, budget for digital media and best practices exhibitors can use to integrate digital and social media into their event marketing plans.
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