This long weekend, many Americans will be heading out to special events around the country in celebration of Independence Day. Whether you’re headed to a city-sponsored parade downtown, a fireworks show over the water, a BBQ competition in the burbs, or a Bluegrass show at the local taproom, there will undoubtedly be “Mobile Marketing” present at the event. Although trade show marketers may not typically do this type of “in the field” marketing, the trends for these types of events can inform and inspire other types of face-to-face marketing. We suggest that as you roam the craft stands, food vendors and antique car shows that you keep an eye out for clever event marketing strategies in action. Take note of what technique might be drawing crowds at the new car tent off to the side. Why is there a line in front of the stand promoting a new brand of sugar water? At the end of the day, think back about all of the branding you saw that day and consider which brands stand out most and why. Obviously, the biggest brand of the day will be the Red, White, and Blue of the Stars and Stripes – AKA Team USA. But the brand that comes in second has benefited from a well-executed Event Marketing strategy, and stands a good chance of growing their business, the pinnacle of the American entrepreneurial spirit.
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