Lana Calloway, President of Exhibit Resources, presented “The Value of Face to Face Marketing” at WBON-Cary’s August luncheon on Wednesday, August 5th 2009.
Marketing budgets are often on the chopping block when recessions hit. But the trend over the past few years has been for marketers to move tighter budgets away from advertising and mass marketing and instead allocate those dollars to customer-facing and lead-generating endeavors. It appears that this trend will continue.
At the luncheon, Lana explained how to:
· Leverage this trend in your own marketing practices
· Use steady marketing as a tool to INCREASE your sales during a recession
· Make gains in your market that will last for the next few years
· Get the most value out of your face-to-face marketing efforts
About Lana Calloway
Lana Calloway is President of Exhibit Resources, a Raleigh-based full-service exhibit design agency that designs, builds and manages trade show exhibits for clients throughout the Southeast. Lana has over 25 years of experience in trade show and event management, and her company, Exhibit Resources, will be celebrating its 18th year in business in September of this year.
Ms. Calloway was among 25 winners honored by The Triangle Business Journal at the 2000 Women in Business Awards Ceremony. She accepted a Pinnacle Business Award from the Raleigh Chamber of Commerce in 2005 on behalf of her company, which was recognized as one of five established Triangle businesses that have exhibited exemplary success in staying power, business growth, community involvement, and innovation. In November of 2006, Exhibit Resources was honored with a Fast 50 Award, and most recently was also named one of the top 100 Small Businesses in North Carolina by Business Leader Magazine.
About WBON-Cary
Women Business Owners Network (WBON) of Cary meets the first Wednesday of every month, 11:30 AM, at the Matthews House, located at 317 W. Chatham Street in Cary. WBON-Cary was founded in 1995 as a non-profit organization comprised of women in leadership positions. We welcome all women in the Triangle Area who are owners, part owners, and prospective business owners, or are employed by businesses that support women in business.
The mission of WBON-Cary is to provide experiences that educate, enlighten, inspire, support, motivate and foster growth professionally as well as personally. Monthly meetings and guest speakers provide a forum for discussing issues and experiences relevant to professional women. Networking and local philanthropic projects help stimulate individual development and provide a positive presence in the community. For more information about WBON-Cary, please visit the WBON-Cary website or contact Ruth Drum at Crossroads Business Center at 919-424-3801.
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