Comments on: Why exhibit during a recession? Trade Show Tip of the Week http://www.exhibitresources.com/blog/2009/08/why-exhibit-during-a-recession-trade-show-tip-of-the-week/ A Blog About Exhibiting at Trade Shows and Events Mon, 25 Jan 2010 22:59:35 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ben Rossie http://www.exhibitresources.com/blog/2009/08/why-exhibit-during-a-recession-trade-show-tip-of-the-week/comment-page-1/#comment-2044 Ben Rossie Wed, 18 Nov 2009 21:31:22 +0000 http://www.exhibitresources.com/blog/?p=432#comment-2044 It is very important to maintain your marketing efforts during a recession. Recessions provide a rare opportunity for businesses to gain market share within their industry. If you are successful in gaining market share during down turns, you will see larger growth rates when the economy turns around. If your company has cut your trade show budget, you should consider hiring promotional models for your next event. Although promo models can cost you anywhere from $30 - $50 per hour, they can eliminate any and all travel expenses associated with flying sales staff around the country (airfare, hotels, meals etc.). If you normally send 3-4 sales personnel to a trade show, consider sending only 2 and hiring promotional models to work as their assistants. Not only will save money on travel expenses but your sales numbers will get a boost from having qualified staff at your booth. It is very important to maintain your marketing efforts during a recession. Recessions provide a rare opportunity for businesses to gain market share within their industry. If you are successful in gaining market share during down turns, you will see larger growth rates when the economy turns around.

If your company has cut your trade show budget, you should consider hiring promotional models for your next event. Although promo models can cost you anywhere from $30 – $50 per hour, they can eliminate any and all travel expenses associated with flying sales staff around the country (airfare, hotels, meals etc.). If you normally send 3-4 sales personnel to a trade show, consider sending only 2 and hiring promotional models to work as their assistants. Not only will save money on travel expenses but your sales numbers will get a boost from having qualified staff at your booth.

]]> By: Emilie Barta http://www.exhibitresources.com/blog/2009/08/why-exhibit-during-a-recession-trade-show-tip-of-the-week/comment-page-1/#comment-827 Emilie Barta Wed, 30 Sep 2009 23:34:51 +0000 http://www.exhibitresources.com/blog/?p=432#comment-827 Numerous studies have shown that trade shows offer one of the most cost-effective ways to reach a large number of prospects, all at one time, all in one place. Studies have also shown that companies that stay in front of their customers during a recession are the ones that the customers remember when the recession comes to an end. So to me, it makes even more sense to exhibit during a recession! I am always happy to find like-minded individuals, so thank you so much for posting this article, Page!! -Emilie Barta Professional Trade Show Presenter Numerous studies have shown that trade shows offer one of the most cost-effective ways to reach a large number of prospects, all at one time, all in one place. Studies have also shown that companies that stay in front of their customers during a recession are the ones that the customers remember when the recession comes to an end. So to me, it makes even more sense to exhibit during a recession!

I am always happy to find like-minded individuals, so thank you so much for posting this article, Page!!

-Emilie Barta
Professional Trade Show Presenter

]]> By: Aaron Inglethorpe http://www.exhibitresources.com/blog/2009/08/why-exhibit-during-a-recession-trade-show-tip-of-the-week/comment-page-1/#comment-578 Aaron Inglethorpe Wed, 26 Aug 2009 12:05:03 +0000 http://www.exhibitresources.com/blog/?p=432#comment-578 Hi , I found this to be a very interesting and thought provoking article. I have a similar viewpoint on the subject of exhibiting during a unfavorable economic climate. Keep up the good work! Aaron Hi , I found this to be a very interesting and thought provoking article. I have a similar viewpoint on the subject of exhibiting during a unfavorable economic climate.

Keep up the good work!

Aaron

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