Trade show displays used to be restricted in one way or another by graphics, either by dimension constraints or other limitations the graphic output option being used. Creative trade show display designers figured out how to work around many of those issues, but there was always a limit to how wide a continuous graphic panel could be or how vivid certain colors could be printed. However, in the past 10 years, large format printing has come a long way, baby. Whether it’s advances in graphic output resolution (how many dots per inch could be crammed into an inch), or it’s dramatic increases in continuous media width, there have been some very exciting improvements in trade show display graphics even in just the last few years. And without a doubt, THE biggest game-changer for trade show display design is fabric printing technology. It’s the new textiles and other woven media, plus the ink technology that goes with it that has turned fabric into stunning graphic murals, back lit display structure, and whimsical other-worldly exhibit forms. Very often now, a printed fabric skin is a viable alternative to just about any other trade show display material. Fabric printing technology for trade show displays has gotten so good that it really is the case that the graphics and the message are all that the audience sees. And of course, the ability to print on fabric has made modular displays even more lightweight and manageable. Best of all, even as the quality of the graphic output improves, the overall cost of exhibiting comes down, in large part due to the savings that are realized with lightweight, fabric-based trade show display architecture.
Popularity: 21% [?]
