Exhibit Resources is proud to host the Triangle AMA’s February Social Event, “Green Marketing Challenges and Benefits in the 21st Century,”. Join us to learn more about Green Marketing (Challenges and Benefits) from IBM’s Program Manager, Steve Cole, and connect with other marketing leaders.
When: Wednesday, February 3, 2010 5:30 PM – 7:30 PM
Where: Exhibit Resources, 7521 Exhibit Court Raleigh, NC 27617
Attire: Business Casual
FEE: View Event Fees
RSVP Tuesday, February 2, 2010
Sustainability is an imperative for 21st century business —one that not only encompasses conservation and pollution prevention, but also enables the creation of entirely new marketing opportunities, such as strengthening brand reputations and creating products and services that give rise to new markets. How do you do this and enable your workforce, dematerialized operations, prepare for pending regulatory compliance and still keep cost in line? Mr. Steve Cole with IBM’s Energy and Environment Division will address these questions as well as how to identify and manage the marketing responsibilities in this new “low carbon economy” and be environmentally responsible at the same time- to the benefit of both the planet and the bottom line.
Steve Cole works as a program strategist for IBM Smarter Plan ―Green & beyond initiative. He is responsible for IBM’s end to end “green” segment business plan, working closely with IBM Systems, IBM Systems Storage, IBM Global Technology, IBM Software Group, IBM S&D Industry Solutions, and IBM Sustainable Business Services and Solutions. Steve is a two time recipient of the prestigious Gerstner Award for Customer Excellence for his contributions in the creation and execution of IBM On Demand and for IBM Project Big Green. Previous experience includes Vice President, Telular Corporation and Vice President of Marketing, ITT Telcom Systems.
Business Sponsor:
Exhibit Resources is a full-service exhibit design and event marketing agency based in Raleigh. We provide total trade show management, including the design, fabrication and installation of trade show exhibits and corporate interiors for clients worldwide. Our portable, modular, and custom displays, combined with our full-color large format graphics, support face-to-face marketing efforts for organizations of all sizes.
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