The Exhibitor's Resource – Trade Show Marketing Blog

The Exhibit Resources team is at the Exhibitor Show in Las Vegas this week. Among the hot new products we’ve seen so far is the Glide – a new display from Exponents that is so eye catching and flexible that it is a true game-changer. In addition to the versatility of acting as an AV kiosk, backwall and standalone attention-grabber, the new display can showcase product samples on a wide range of shelving and rack hardware. The display features an ultra-compact design thanks to fabric graphic “wings” and a clever flat-packing center column. LED lighting is another low-impact feature that ensures that this display meets emerging corporate sustainability sourcing goals.

We’ve also visited the new Vegas rental and design command post of vendor partner Nomadic. We extend our national and global reach through strategic partnerships such as the one we have with Nomadic, and it’s been great to see the enhanced rental facility and meet with the rental designers that are like extended ER family.

More to come!

Popularity: 16% [?]

Our Spring Event, “Meet Mr. Green” is fast approaching. Tom Bowman (AKA Mr. Green), will be here on Thursday, April 16th to give his presentation on Sustainability, Green Exhibiting, and how Green Business Practices are the way forward for businesses, both from an environmental perspective, as well as an economic one.

Attendees will learn how to reduce the impact of event marketing, how to improve their company’s overall sustainability effort, and how to turn the huge challenges we all face into opportunities.

Tom Bowman is an advisor, strategist, communicator, and producer with a focus on global change, climate and energy science, and green business strategies. Through his work with the National Academy of Sciences, Scripps Institution of Oceanography, and energy companies across the country, Tom discovered an urgent need to improve science communication and employ its results to make better, more sustainable decisions.

His team created the Marian Koshland Science Museum of the National Academy of Sciences, and award-winning exhibitions on global warming, health, and ocean science that set new standards for engaging the public with authentic, unbiased information. Tom has written about climate change and communication priorities in the academic and popular press and has contributed to NOAA’s Essential Principals of Climate Literacy and NOAA/CORE Public Ocean Literacy publications. More Info at Bowman Global Change

Popularity: 10% [?]

We had a blast at the “Southern Fried” ADDY Awards at the new DPAC in downtown Durham last night. Exhibit Resources took the Gold ADDY in the “Trade Show Exhibit” category in this year’s competition for the “Burt’s Bees Green Exhibit” we produced.

In addition to the fun of winning, we also got a kick out of all of the myriad of interpretations of “Southern Formal” style. There were enormous cowboy hats, frilly Southern Belle dresses, “Colonel Sanders” style string ties, and lots of retro southern panache.

Popularity: 17% [?]

Exhibit Resources will be hosting the 2009 WorldQuest for Business event on Thursday, March 26th.

There is no question – the world has changed and continues to change. For better or worse, we are all being pushed into the global arena and must be quick on our feet. WorldQuest for Business is your best opportunity in the Triangle to grow your knowledge of world affairs and culture. And because WorldQuest for Business is comprised of four-member teams, you and your colleagues will benefit from the opportunity to work together toward an end goal. You’ll also enjoy outstanding networking opportunities among companies of all shapes and sizes as well as local professionals who register individually. Best of all, you’ll have a GREAT time!

WorldQuest for Business 2009

Popularity: 15% [?]

What’s the best way to get prospects to visit you at your office? Set up shop on the trade show floor! Many sales professionals would jump through a lot of hoops to have hundreds of qualified prospects visit their office in just a few days. Yet some sales people are less enthusiastic about staffing their company’s trade show display. Are expo days long? Yes, they are! Are your feet tired by the end? If you’re not gelling, they may be. But look at what you get out of it: lots and lots of leads, many introductions, several good starter conversations, a few really promising business relationships, and a handful of sales or pending sales. Is it worth it? Absolutely! You just need to think of your trade show display as your office away from office. Or showroom away from showroom. Would you show up for your work day without appointments on the calendar? Of course not! Be sure to set appointments at your show just as you would at the office. You need to get on your prospect’s dance card. You need to make time for existing clients. Reach out, be a good host, and make the most of your satellite office!

Office Away from Office

Popularity: 15% [?]