The Exhibitor's Resource – Trade Show Marketing Blog

GOAL #1 – Be Seen. You only have a few seconds to capture prospects’ attention when they walk by your display. Use a stand-out image or attention-getting headline to bring them in.

GOAL #2 – Conspicuously feature your Brand Name or Logo

GOAL #3 – Tell everyone what your Company does

GOAL #4 – What is your offer?  What separates you from your competition?  Why should they stop and learn more?

GOAL #5 – Simplify.  Think billboard rather than brochure – a few bullet points and that’s it.  Rely on your booth staff to take it from there, providing literature, web links and follow-up to further explain your specific products and services in detail.

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The Exhibit Resources team is at the Exhibitor Show in Las Vegas this week. Among the hot new products we’ve seen so far is the Glide – a new display from Exponents that is so eye catching and flexible that it is a true game-changer. In addition to the versatility of acting as an AV kiosk, backwall and standalone attention-grabber, the new display can showcase product samples on a wide range of shelving and rack hardware. The display features an ultra-compact design thanks to fabric graphic “wings” and a clever flat-packing center column. LED lighting is another low-impact feature that ensures that this display meets emerging corporate sustainability sourcing goals.

We’ve also visited the new Vegas rental and design command post of vendor partner Nomadic. We extend our national and global reach through strategic partnerships such as the one we have with Nomadic, and it’s been great to see the enhanced rental facility and meet with the rental designers that are like extended ER family.

More to come!

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