Comments for The Exhibitor's Resource - Trade Show Marketing Blog http://www.exhibitresources.com/blog A Blog About Exhibiting at Trade Shows and Events Fri, 07 May 2010 22:57:31 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Why exhibit during a recession? Trade Show Tip of the Week by Why Exhibit During a Recession? « The Home and Garden Show Guy http://www.exhibitresources.com/blog/2009/08/why-exhibit-during-a-recession-trade-show-tip-of-the-week/comment-page-1/#comment-5194 Why Exhibit During a Recession? « The Home and Garden Show Guy Fri, 07 May 2010 22:57:31 +0000 http://www.exhibitresources.com/blog/?p=432#comment-5194 [...] Here’s the link: Why Exhibit During a Recession [...] [...] Here’s the link: Why Exhibit During a Recession [...]

]]> Comment on The Giveaway Strategy: Trade Show Tip of the Week by TSH http://www.exhibitresources.com/blog/2010/02/the-giveaway-strategy-trade-show-tip-of-the-week/comment-page-1/#comment-4804 TSH Tue, 20 Apr 2010 16:45:46 +0000 http://www.exhibitresources.com/blog/?p=794#comment-4804 Giveaways are a great way to get your company name to stay in the minds of attendees. Doing an early mailing to entice your visitors will also help draw them into your trade show display. Giveaways are a great way to get your company name to stay in the minds of attendees. Doing an early mailing to entice your visitors will also help draw them into your trade show display.

]]> Comment on Corporate Special Events: Trade Show Tip of the Week by Page Ballenger http://www.exhibitresources.com/blog/2009/12/corporate-special-events-trade-show-tip-of-the-week/comment-page-1/#comment-3477 Page Ballenger Mon, 25 Jan 2010 22:59:35 +0000 http://www.exhibitresources.com/blog/?p=753#comment-3477 Justin, Special events for clients or employees don't have to be extravagant, and with today's technologies such as dye sub printing and tension fabric, plus the flexibility of rental properties, event design firms such as Exhibit Resources can help produce events for a fraction of what it would have cost with older fabrication techniques. A careful management of promotion of special events is also wise. Event design firm professionals can also advise companies or their PR firms in how to promote their event so that it strikes the right balance. Justin,

Special events for clients or employees don’t have to be extravagant, and with today’s technologies such as dye sub printing and tension fabric, plus the flexibility of rental properties, event design firms such as Exhibit Resources can help produce events for a fraction of what it would have cost with older fabrication techniques. A careful management of promotion of special events is also wise. Event design firm professionals can also advise companies or their PR firms in how to promote their event so that it strikes the right balance.

]]> Comment on Corporate Special Events: Trade Show Tip of the Week by Justin http://www.exhibitresources.com/blog/2009/12/corporate-special-events-trade-show-tip-of-the-week/comment-page-1/#comment-3476 Justin Mon, 25 Jan 2010 21:44:56 +0000 http://www.exhibitresources.com/blog/?p=753#comment-3476 Just wondering if you feel it's time to start doing things like this again for some companies? You see so much bad press these days when companies have extravagant parties when their bottom line is suffering. I think you've hit on some great ideas for events such as grand openings, open houses, new product launches, dealer meetings and awards ceremonies but wonder if you have any recommendations on how to handle this from a political standpoint? Just wondering if you feel it’s time to start doing things like this again for some companies? You see so much bad press these days when companies have extravagant parties when their bottom line is suffering.

I think you’ve hit on some great ideas for events such as grand openings, open houses, new product launches, dealer meetings and awards ceremonies but wonder if you have any recommendations on how to handle this from a political standpoint?

]]> Comment on Alternate Display Graphics: Trade Show Tip of the Week by trade shows http://www.exhibitresources.com/blog/2009/11/alternate-display-graphics-trade-show-tip-of-the-week/comment-page-1/#comment-2185 trade shows Wed, 25 Nov 2009 03:38:23 +0000 http://www.exhibitresources.com/blog/?p=731#comment-2185 thank you for the post. very good description with picture. it is awesome. thank you for the post.
very good description with picture.
it is awesome.

]]> Comment on Get the Word Out: Trade Show Tip of the Week by Ben Rossie http://www.exhibitresources.com/blog/2009/04/get-the-word-out-trade-show-tip-of-the-week/comment-page-1/#comment-2045 Ben Rossie Wed, 18 Nov 2009 21:42:18 +0000 http://www.exhibitresources.com/blog/?p=116#comment-2045 If you decided to have in-booth product demonstrations, or giveaway free product samples at your trade show booth, you might want to consider hiring promotional models. Their friendly faces will help create an atmosphere around your booth that is inviting to potential customers walking the trade show floor. If you decided to have in-booth product demonstrations, or giveaway free product samples at your trade show booth, you might want to consider hiring promotional models. Their friendly faces will help create an atmosphere around your booth that is inviting to potential customers walking the trade show floor.

]]> Comment on Why exhibit during a recession? Trade Show Tip of the Week by Ben Rossie http://www.exhibitresources.com/blog/2009/08/why-exhibit-during-a-recession-trade-show-tip-of-the-week/comment-page-1/#comment-2044 Ben Rossie Wed, 18 Nov 2009 21:31:22 +0000 http://www.exhibitresources.com/blog/?p=432#comment-2044 It is very important to maintain your marketing efforts during a recession. Recessions provide a rare opportunity for businesses to gain market share within their industry. If you are successful in gaining market share during down turns, you will see larger growth rates when the economy turns around. If your company has cut your trade show budget, you should consider hiring promotional models for your next event. Although promo models can cost you anywhere from $30 - $50 per hour, they can eliminate any and all travel expenses associated with flying sales staff around the country (airfare, hotels, meals etc.). If you normally send 3-4 sales personnel to a trade show, consider sending only 2 and hiring promotional models to work as their assistants. Not only will save money on travel expenses but your sales numbers will get a boost from having qualified staff at your booth. It is very important to maintain your marketing efforts during a recession. Recessions provide a rare opportunity for businesses to gain market share within their industry. If you are successful in gaining market share during down turns, you will see larger growth rates when the economy turns around.

If your company has cut your trade show budget, you should consider hiring promotional models for your next event. Although promo models can cost you anywhere from $30 – $50 per hour, they can eliminate any and all travel expenses associated with flying sales staff around the country (airfare, hotels, meals etc.). If you normally send 3-4 sales personnel to a trade show, consider sending only 2 and hiring promotional models to work as their assistants. Not only will save money on travel expenses but your sales numbers will get a boost from having qualified staff at your booth.

]]> Comment on Harness Online Marketing: Trade Show Tip of the Week by TradeShow Promos http://www.exhibitresources.com/blog/2009/11/harness-online-marketing-trade-show-tip-of-the-week/comment-page-1/#comment-1962 TradeShow Promos Thu, 12 Nov 2009 19:11:52 +0000 http://www.exhibitresources.com/blog/?p=718#comment-1962 I love your blog! I just came across it and it's a great trade show resource. Thought you might enjoy mine as well. It's all about trade show promos. Hope it's helpful. I love your blog! I just came across it and it’s a great trade show resource.

Thought you might enjoy mine as well. It’s all about trade show promos. Hope it’s helpful.

]]> Comment on Why exhibit during a recession? Trade Show Tip of the Week by Emilie Barta http://www.exhibitresources.com/blog/2009/08/why-exhibit-during-a-recession-trade-show-tip-of-the-week/comment-page-1/#comment-827 Emilie Barta Wed, 30 Sep 2009 23:34:51 +0000 http://www.exhibitresources.com/blog/?p=432#comment-827 Numerous studies have shown that trade shows offer one of the most cost-effective ways to reach a large number of prospects, all at one time, all in one place. Studies have also shown that companies that stay in front of their customers during a recession are the ones that the customers remember when the recession comes to an end. So to me, it makes even more sense to exhibit during a recession! I am always happy to find like-minded individuals, so thank you so much for posting this article, Page!! -Emilie Barta Professional Trade Show Presenter Numerous studies have shown that trade shows offer one of the most cost-effective ways to reach a large number of prospects, all at one time, all in one place. Studies have also shown that companies that stay in front of their customers during a recession are the ones that the customers remember when the recession comes to an end. So to me, it makes even more sense to exhibit during a recession!

I am always happy to find like-minded individuals, so thank you so much for posting this article, Page!!

-Emilie Barta
Professional Trade Show Presenter

]]> Comment on Why exhibit during a recession? Trade Show Tip of the Week by Aaron Inglethorpe http://www.exhibitresources.com/blog/2009/08/why-exhibit-during-a-recession-trade-show-tip-of-the-week/comment-page-1/#comment-578 Aaron Inglethorpe Wed, 26 Aug 2009 12:05:03 +0000 http://www.exhibitresources.com/blog/?p=432#comment-578 Hi , I found this to be a very interesting and thought provoking article. I have a similar viewpoint on the subject of exhibiting during a unfavorable economic climate. Keep up the good work! Aaron Hi , I found this to be a very interesting and thought provoking article. I have a similar viewpoint on the subject of exhibiting during a unfavorable economic climate.

Keep up the good work!

Aaron

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