Exhibit Resources is proud to host the Triangle AMA’s February Social Event, “Green Marketing Challenges and Benefits in the 21st Century,”. Join us to learn more about Green Marketing (Challenges and Benefits) from IBM’s Program Manager, Steve Cole, and connect with other marketing leaders. When: Wednesday, February 3, 2010 5:30 PM – 7:30 PM Where: [...]
Exhibit Resources hosted the fall Raleigh Durham AAF presentation at our showroom on Thursday. Dr. Rob Britton, former Managing Director, Brand Development and Advertising for American Airlines, discussed how the airline rebounded after the tragic events of 9/11, and how the marketing lessons learned through that process can inform marketing efforts in other turbulent times. [...]
Exhibit Resources hosted another ICA (Independent Communicator’s Alliance) meeting Wednesday night at our showroom in Raleigh. And this time, in addition to providing the venue, we also offered the insight by presenting our talk “The Value of Face-To-Face Marketing.” The trend in recent years has been for marketers with tight budgets to allocate their limited [...]
Lana Calloway, President of Exhibit Resources, presented “The Value of Face to Face Marketing” at WBON-Cary’s August luncheon on Wednesday, August 5th 2009. Marketing budgets are often on the chopping block when recessions hit. But the trend over the past few years has been for marketers to move tighter budgets away from advertising and mass [...]
Exhibit Resources was recognized at the 2009 Top100 NC Small Business Event at the Sheraton downtown Raleigh tonight. President and CEO Lana Calloway accepted the award to cheers from fellow small business leaders and their guests. Business Leader Magazine named Exhibit Resources to the list from more than 260 nominations based on its business success [...]
Exhibit Resources has been notified that we will be receiving a National ADDY Award at the AAF National Conference in Washington, D.C. at the Crystal Gateway Marriott. The award is for the trade show exhibit we designed and produced for Burt’s Bees. Erin Snow from Burt’s Bees will be on hand, along with Exhibit Resources [...]
Although the West Coast is home to the lion’s share of computer gaming industry, the Triangle is becoming a strong East Coast rival. And last week’s first annual Triangle Game Conference at the new Marriott City Center in downtown Raleigh is proof. Exhibit Resources was pleased to be the exclusive exhibit sponsor of the conference, [...]
Exhibit Resources hosted another Independent Communicators Alliance meeting on Wednesday night. About 25 designers, marketing professionals, and corporate writers attended the talk, entitled “Creating your BUZZ on the Internet: Marketing that gets results!” The talk focused on non-traditional marketing via Social Media and was led by Deidre Hughey of The BUZZ Builder. Exhibit Resources has [...]
We enjoyed very much having Tom Bowman here at Exhibit Resources to speak about sustainable business practices, and how all businesses benefit from developing a “Green Business Plan.” We had over 100 people RSVP for the event, and were happy to host so many members of our community as we learned more about moving forward [...]
Our Spring Event, “Meet Mr. Green” is fast approaching. Tom Bowman (AKA Mr. Green), will be here on Thursday, April 16th to give his presentation on Sustainability, Green Exhibiting, and how Green Business Practices are the way forward for businesses, both from an environmental perspective, as well as an economic one. Attendees will learn how [...]
We had a blast at the “Southern Fried” ADDY Awards at the new DPAC in downtown Durham last night. Exhibit Resources took the Gold ADDY in the “Trade Show Exhibit” category in this year’s competition for the “Burt’s Bees Green Exhibit” we produced.
Exhibit Resources will be hosting the 2009 WorldQuest for Business event on Thursday, March 26th. There is no question – the world has changed and continues to change. For better or worse, we are all being pushed into the global arena and must be quick on our feet. WorldQuest for Business is your best opportunity [...]
North Carolina businesses have been taking the show on the road this year. Trade show displays for Greensboro and RTP based Syngenta have made it to over 150 trade shows this year, including over 75 farm shows, from the of vines of California to the citrus groves of Florida, and from the soybean fields of North Carolina to the potato fields of Idaho. Durham, NC based Burt’s Bees sent their Award Winning Green trade show display just returned from Natural Products Expo East. Cary, NC based... more
GOAL #1 – Be Seen. You only have a few seconds to capture prospects’ attention when they walk by your display. Use a stand-out image or attention-getting headline to bring them in. GOAL #2 – Conspicuously feature your Brand Name or Logo GOAL #3 – Tell everyone what your Company does GOAL #4 – What is your offer? What separates you from your competition? Why should they stop and learn more? GOAL #5 – Simplify. Think billboard rather than brochure – a... more
The Exhibit Resources team is at the Exhibitor Show in Las Vegas this week. Among the hot new products we’ve seen so far is the Glide – a new display from Exponents that is so eye catching and flexible that it is a true game-changer. In addition to the versatility of acting as an AV kiosk, backwall and standalone attention-grabber, the new display can showcase product samples on a wide range of shelving and rack hardware. The display features an ultra-compact design thanks to fabric... more
Our Spring Event, “Meet Mr. Green” is fast approaching. Tom Bowman (AKA Mr. Green), will be here on Thursday, April 16th to give his presentation on Sustainability, Green Exhibiting, and how Green Business Practices are the way forward for businesses, both from an environmental perspective, as well as an economic one. Attendees will learn how to reduce the impact of event marketing, how to improve their company’s overall sustainability effort, and how to turn the huge challenges... more
We had a blast at the “Southern Fried” ADDY Awards at the new DPAC in downtown Durham last night. Exhibit Resources took the Gold ADDY in the “Trade Show Exhibit” category in this year’s competition for the “Burt’s Bees Green Exhibit” we produced. In addition to the fun of winning, we also got a kick out of all of the myriad of interpretations of “Southern Formal” style. There were enormous cowboy hats, frilly Southern Belle dresses, “Colonel... more
Exhibit Resources will be hosting the 2009 WorldQuest for Business event on Thursday, March 26th. There is no question – the world has changed and continues to change. For better or worse, we are all being pushed into the global arena and must be quick on our feet. WorldQuest for Business is your best opportunity in the Triangle to grow your knowledge of world affairs and culture. And because WorldQuest for Business is comprised of four-member teams, you and your colleagues will benefit from the... more
What’s the best way to get prospects to visit you at your office? Set up shop on the trade show floor! Many sales professionals would jump through a lot of hoops to have hundreds of qualified prospects visit their office in just a few days. Yet some sales people are less enthusiastic about staffing their company’s trade show display. Are expo days long? Yes, they are! Are your feet tired by the end? If you’re not gelling, they may be. But look at what you get out of it:... more
Page Ballenger is a Trade Show Exhibiting and Marketing Consultant
