The Exhibitor's Resource – Trade Show Marketing Blog

A very popular feature within trade show display spaces is the product demo. Depending on the product being demonstrated, this could be computer-based or a hands-on demo with the actual product that the exhibitor is introducing to show attendees. Either way, booth staff will benefit from rehearsing their presentation. Even seasoned veteran sales staff who know the product inside and out need to put the time into demonstrating its features and functions in front of an audience to ensure that everything goes smoothly at the show. A test audience can also give feedback about how clear the demo was, suggest changes to help comprehension, and give feedback about what details might benefit from call-outs on supplemental graphics or handouts. Does putting the product in the hands of the audience to pass around help, or is it a distraction? Should audience members be invited to “drive” the computer-based demo? If AV is involved, will it be visible to all of the expected crowd? Run-throughs will help staff answer these questions ahead of the show, and help them get comfortable with their time “on stage.”

Popularity: 9% [?]

There is a new gadget in the seasoned exhibitor’s toolbox – the Digital Media Display. For several years now, it has been very common to see LCD screens running demos and video clips within trade show display spaces. However, until now, these eye-catching bursts of color and movement have been difficult to integrate into the trade show display architecture because they need to be attached to a DVD player or computer. Housing that equipment in a hidden or attractive, yet secure location hasn’t been easy. But now there are Digital Media players built right into LCD display units, providing exhibitors with an easy to manage AV display option. These integrated systems contain firmware that allows an exhibit marketing pro to upload their content, whether a slideshow of still images, a video clip, or another presentation, to the unit and configure the playback settings. No more worrying about shipping both the display screen and the computer or DVD player, no more worries about hiding cables between the display and the unit. The “brain” of the units is built-in, and a lock secures your content and prevents you from being the victim of high-end AV theft. The most sophisticated Digital Media Displays even allow remote content updates, eliminating a laborious manual content change in large trade show exhibits with many demo units.

Exhibit Resources has partnered with a Digital Media Display expert to deliver turn-key AV solutions to our clients. Let us know if you need creative help with building this type of technology into your new or existing trade show display.

Popularity: 68% [?]