The Exhibitor's Resource – Trade Show Marketing Blog

Trade shows have been an important part of a company’s marketing mix for some time, and have supported the overall marketing strategy by complementing the other “pillars” of the effort.

The marketing mix used to only include
Trade Shows, Radio, Print Media, Billboards, Newspapers and TV

Now marketers also have
The Internet , Social Media such as Blogs, Twitter, Linked In, Facebook and Special Events.

Special Events have emerged as another successful Face-to-Face marketing strategy because of the focused, direct interaction with the customer that they offer. A special event could be an after hours, off show site, invitation-only social event held one evening during a larger trade show. It also could be an annual gathering at a company’s headquarters to pump up dealers or introduce new product to the media and existing customers. It could be an appreciation or awards event at a destination location to thank loyal employees, company partners or long term clients. Or it could be a sponsored event tied to a charity fundraiser or sporting event. No matter the venue or focus, special events often have an element of exclusivity, and can afford companies the opportunity to present their message to a receptive audience without distractions.

Popularity: 20% [?]

Exhibit Resources was recognized at the 2009 Top100 NC Small Business Event at the Sheraton downtown Raleigh tonight. President and CEO Lana Calloway accepted the award to cheers from fellow small business leaders and their guests.

Business Leader Magazine named Exhibit Resources to the list from more than 260 nominations based on its business success and community leadership over the past year. The publication limited the criteria to include only companies with fewer than 100 employees and that also do a majority of their business in North Carolina. The full rankings will be published in Business Leader Magazine’s June issue.

Popularity: 8% [?]

Exhibit Resources has been notified that we will be receiving a National ADDY Award at the AAF National Conference in Washington, D.C. at the Crystal Gateway Marriott. The award is for the trade show exhibit we designed and produced for Burt’s Bees. Erin Snow from Burt’s Bees will be on hand, along with Exhibit Resources representatives, to accept the award at the ADDY Dinner, Show and Gala on Saturday, June 6. The annual event wraps up the four day conference, which also includes seminars, workshops, forums and an expo for the advertising industry.

Popularity: 28% [?]

We had a blast at the “Southern Fried” ADDY Awards at the new DPAC in downtown Durham last night. Exhibit Resources took the Gold ADDY in the “Trade Show Exhibit” category in this year’s competition for the “Burt’s Bees Green Exhibit” we produced.

In addition to the fun of winning, we also got a kick out of all of the myriad of interpretations of “Southern Formal” style. There were enormous cowboy hats, frilly Southern Belle dresses, “Colonel Sanders” style string ties, and lots of retro southern panache.

Popularity: 14% [?]