The Exhibitor's Resource – Trade Show Marketing Blog

Exhibit Resources is proud to host the Triangle AMA’s February Social Event, “Green Marketing Challenges and Benefits in the 21st Century,”. Join us to learn more about Green Marketing (Challenges and Benefits) from IBM’s Program Manager, Steve Cole, and connect with other marketing leaders.

When: Wednesday, February 3, 2010 5:30 PM – 7:30 PM

Where: Exhibit Resources, 7521 Exhibit Court Raleigh, NC 27617

Attire: Business Casual

FEE: View Event Fees

RSVP Tuesday, February 2, 2010

Sustainability is an imperative for 21st century business —one that not only encompasses conservation and pollution prevention, but also enables the creation of entirely new marketing opportunities, such as strengthening brand reputations and creating products and services that give rise to new markets. How do you do this and enable your workforce, dematerialized operations, prepare for pending regulatory compliance and still keep cost in line? Mr. Steve Cole with IBM’s Energy and Environment Division will address these questions as well as how to identify and manage the marketing responsibilities in this new “low carbon economy” and be environmentally responsible at the same time- to the benefit of both the planet and the bottom line.

Steve Cole works as a program strategist for IBM Smarter Plan ―Green & beyond initiative. He is responsible for IBM’s end to end “green” segment business plan, working closely with IBM Systems, IBM Systems Storage, IBM Global Technology, IBM Software Group, IBM S&D Industry Solutions, and IBM Sustainable Business Services and Solutions. Steve is a two time recipient of the prestigious Gerstner Award for Customer Excellence for his contributions in the creation and execution of IBM On Demand and for IBM Project Big Green. Previous experience includes Vice President, Telular Corporation and Vice President of Marketing, ITT Telcom Systems.

Business Sponsor:
Exhibit Resources is a full-service exhibit design and event marketing agency based in Raleigh. We provide total trade show management, including the design, fabrication and installation of trade show exhibits and corporate interiors for clients worldwide. Our portable, modular, and custom displays, combined with our full-color large format graphics, support face-to-face marketing efforts for organizations of all sizes.

Popularity: 38% [?]

Exhibit Resources has been notified that we will be receiving a National ADDY Award at the AAF National Conference in Washington, D.C. at the Crystal Gateway Marriott. The award is for the trade show exhibit we designed and produced for Burt’s Bees. Erin Snow from Burt’s Bees will be on hand, along with Exhibit Resources representatives, to accept the award at the ADDY Dinner, Show and Gala on Saturday, June 6. The annual event wraps up the four day conference, which also includes seminars, workshops, forums and an expo for the advertising industry.

Popularity: 24% [?]

We enjoyed very much having Tom Bowman here at Exhibit Resources to speak about sustainable business practices, and how all businesses benefit from developing a “Green Business Plan.” We had over 100 people RSVP for the event, and were happy to host so many members of our community as we learned more about moving forward into a better, more sustainable business future. Stay tuned for a full recap of Tom’s talk, and links to online resources to help your business kick start it’s Green Business Plan.

Popularity: 25% [?]

Our Spring Event, “Meet Mr. Green” is fast approaching. Tom Bowman (AKA Mr. Green), will be here on Thursday, April 16th to give his presentation on Sustainability, Green Exhibiting, and how Green Business Practices are the way forward for businesses, both from an environmental perspective, as well as an economic one.

Attendees will learn how to reduce the impact of event marketing, how to improve their company’s overall sustainability effort, and how to turn the huge challenges we all face into opportunities.

Tom Bowman is an advisor, strategist, communicator, and producer with a focus on global change, climate and energy science, and green business strategies. Through his work with the National Academy of Sciences, Scripps Institution of Oceanography, and energy companies across the country, Tom discovered an urgent need to improve science communication and employ its results to make better, more sustainable decisions.

His team created the Marian Koshland Science Museum of the National Academy of Sciences, and award-winning exhibitions on global warming, health, and ocean science that set new standards for engaging the public with authentic, unbiased information. Tom has written about climate change and communication priorities in the academic and popular press and has contributed to NOAA’s Essential Principals of Climate Literacy and NOAA/CORE Public Ocean Literacy publications. More Info at Bowman Global Change

Popularity: 11% [?]

We had a blast at the “Southern Fried” ADDY Awards at the new DPAC in downtown Durham last night. Exhibit Resources took the Gold ADDY in the “Trade Show Exhibit” category in this year’s competition for the “Burt’s Bees Green Exhibit” we produced.

In addition to the fun of winning, we also got a kick out of all of the myriad of interpretations of “Southern Formal” style. There were enormous cowboy hats, frilly Southern Belle dresses, “Colonel Sanders” style string ties, and lots of retro southern panache.

Popularity: 16% [?]